2014 is dubbed the year of mobile, but even the biggest of companies don’t appear to be totally committed. A new report from The Search Agency found that less than half (42%) of FTSE100 companies have mobile-optimized websites, potentially harming their brand and losing them valuable customers and sales. Almost three-quarters (72%) of consumers in the UK now have a smartphone.
The FTSE100 websites were scored based on five factors – load speed, site format, calculated download speed, social media presence and app presence.
Just 2 of the 100 companies had responsive web design and almost all (99%) had mobile site load speeds of more than 1 second, the time recommended by Google for mobile loading. More than a third (37%) took more than 5 seconds to load.
Meanwhile, social media connections were also low with just 43% of companies linking their mobile websites to social media and just 9% linked to apps.
Tags: mobile, responsive design, UK, website design